It’s not so much handbags at dawn, more sexy shoes, at dawn as the countdown to owning a £50 pair of Jimmy Choo’s gets closer. On the 14th November Swedish high street chain H&M launch their designer range of luxury Jimmy Choos at bargain prices. As the date gets closer, it’s thought that thousands of savvy shoppers will queue over night to snap up the best deals.
The first 160 shoppers in stores at 9am on Saturday 14th will have a wristband placed on them and will be allowed to spend just 10 minutes in the store’s VIP area and will be corralled around in groups of 20.
However, fanatical shoppers will have to exert self control and resist the urge to do a crazy Christmas trolley dash as the store is limiting shoppers to purchasing just 1 pair of Choo’s, in 1 size only. Harsh it may seem, but this is to ensure as many people as possible get a slice of the delicious Jimmy Choo pie.
The measures have been put in place to avoid chaotic stampedes and arguments this season like the ones which have happened at stores like Topshop’s launch of their Kate Moss collection as well as at the opening of Primark’s flagship London store.
Shoppers will be able to step (literally) into the shoes of celebs such as Cate Blanchett, Cheryl Cole and Beyonce at a mere fraction of the cost. The cut price range consists of glamorous high heels, luscious strappy party shoes, skyscraper stilettos, perfect pumps, and ground defying platforms. You can also snap up a selection of chic ankle boots, kinky knee highs and seductive thigh skimming boots. With so much choice how’s a gal supposed to choose just 1?
